Overview
The Trailblazer Diaries is a female-led project for Swedish outdoor brand Peak Performance in pursuit of making outdoor content more inclusive of age and background. The social content we usually see, don't reflect the hikers we know. So we (sisters Mica and My) set out on a two week hike in the Swiss alps, and invited three women to join us along three different segments. Using the act of walking as a tool for storytelling, we let each person guide the rhythm and topics of our conversations. And then we captured it all under the name 'The Trailblazer Diaries'.
The Trailblazer Diaries is a female-led project for Swedish outdoor brand Peak Performance in pursuit of making outdoor content more inclusive of age and background. The social content we usually see, don't reflect the hikers we know. So we (sisters Mica and My) set out on a two week hike in the Swiss alps, and invited three women to join us along three different segments. Using the act of walking as a tool for storytelling, we let each person guide the rhythm and topics of our conversations. And then we captured it all under the name 'The Trailblazer Diaries'.
CLIENT
Peak Performance
YEAR
2024
DELIVERABLES
Social content Photography
ROLE
Content
Other projects













