Jerónimo Martins needed a foundation brand that carried the trust of one of one of Portugal's best-known and loved retail groups - without ever being mistaken for the business itself. We created Foundation of the Future: a distinct identity built from the group's heritage, designed to express hope, care and action while making the Foundation unmistakably its own. These brand elements come together as building blocks to communicate the idea that with a strong foundation, we can all build a better future. From strategy and identity to environmental branding, we brought the Foundation to life across every touchpoint, including its new home in Lisbon, designed as a living expression of the brand. International in ambition and local in action.