Overview

Super premium flowers are a true luxury. It’s not a decision that you make every day, in fact you may only do it once, so how do you choose a florist? Atelier Flora brings depth where others bring decoration. A first date. A childhood garden. A summer spent somewhere you still think about. Their artisans spend time with every client to hear their story, then using flowers as their creative medium they weave together a narrative unique to them.  Atelier Flora tell stories with flowers.  To bring their storytelling to life, Atelier Flora’s identity is built around the visual language of literature and publishing. A symbol that acts as a publisher’s mark, and a layout system born from the covers and spines of literary classics.

Super premium flowers are a true luxury. It’s not a decision that you make every day, in fact you may only do it once, so how do you choose a florist? Atelier Flora brings depth where others bring decoration. A first date. A childhood garden. A summer spent somewhere you still think about. Their artisans spend time with every client to hear their story, then using flowers as their creative medium they weave together a narrative unique to them.  Atelier Flora tell stories with flowers.  To bring their storytelling to life, Atelier Flora’s identity is built around the visual language of literature and publishing. A symbol that acts as a publisher’s mark, and a layout system born from the covers and spines of literary classics.

CLIENT

Atelier Flora

YEAR

2026

DELIVERABLES

Positioning Branding

ROLE

Creative Lead